Independent strategist · Philadelphia & remote

Brands worth remembering.
Campaigns that move.

I'm Mahsa — a freelance brand, marketing, and digital strategist. I partner with founders, roasters, ranchers, civic teams, and challenger brands to design positioning, identity systems, and campaigns that earn attention and convert it into loyalty.

See selected work → Book an intro call
10+ brand systems shipped
4 sectors: F&B, AgTech, PropTech, Public
NA + remote engagements
Services

A full studio, in one collaborator.

I cover the arc from positioning to launch — strategy, identity, and the digital scaffolding that makes a brand show up consistently everywhere it lives.

01 / Strategy

Brand & Marketing Strategy

Positioning, audience architecture, messaging frameworks, and go-to-market plans that align stakeholders on what to build and what to say.

02 / Identity

Visual Identity & Branding

Names, marks, type systems, palettes, and brand guidelines designed to scale across packaging, digital, and environmental touchpoints.

03 / Campaigns

Campaign Design & Production

Integrated campaigns — concept through art direction, copy, influencer programs, OOH, and paid media. Built for measurable lift.

04 / Analytics

Performance & Campaign Analytics

Measurement plans, KPI frameworks, channel attribution, and post-campaign evaluation — the analytics spine that turns a year of mixed-media activity into a defensible performance story for the board.

Selected Work

Case studies across food, agriculture, and community technology.

Four recent engagements — from a craft roaster in Western Canada to a province-wide beef campaign and a property-management platform for everyday Canadians.

United Coffee Roastery visual identity
Branding · Campaign · Digital

United Coffee Roastery

A craft roastery positioning, identity system, and launch campaign that brought a community-first coffee brand to market across retail and direct channels.

View case study
PlaceNet — property memory and parcel intelligence
Product · Brand · Go-to-Market

PlaceNet

Naming, positioning, and product marketing for a property & community app that tracks parcels, repairs, costs, and assessments.

View case study
Alberta Beef — All Ways campaign billboard at sunset
Provincial Campaign · Performance & Analytics

Alberta Beef — "All Ways"

Campaign data analytics and post-campaign evaluation for a year-long provincial brand push across OOH, TV, digital, influencer, and contest — instrumented, attributed, reported.

View case study
Canadian Young Farmers — We See You campaign, farmer in golden canola field
National Campaign · Performance & Analytics

Canadian Young Farmers — "We See You"

Performance analytics and nomination-funnel evaluation for a national recognition campaign — measuring lift against the previous platform, attributing channels, and shaping the next year's media plan.

View case study
About

Strategy with a craftsman's hand.

I started out in agency work, fell in love with sectors most strategists overlook — coffee, ranching, property, civic — and built a freelance practice around brands that make things and serve real communities. I bring agency-grade strategy and design without the overhead.

I work as a single point of contact through the engagement, and bring in a tight network of designers, developers, photographers, and producers when projects need extra hands. The result is senior thinking, sharp execution, and no hand-offs.

12+
Years in brand & marketing
4
Industries served deeply
100%
Hands-on, no juniors
How we'll work

A four-phase engagement, designed for momentum.

Most projects run 6–14 weeks. We start narrow, sharpen the thinking, then expand into execution and launch — with built-in feedback loops at every phase.

01

Discover

Stakeholder interviews, audit of current brand and channels, audience research, and competitive landscape mapping.

02

Define

Positioning, messaging architecture, brand pillars, and the strategic brief that every later decision will be tested against.

03

Design

Identity system, campaign concepts, content frameworks, and digital experiences — designed in tight collaboration with you.

04

Deploy

Launch support, media plan execution, measurement framework, and the playbook your team uses long after I'm gone.

What clients say

Trusted by founders and program leads.

"Mahsa doesn't just deliver a brand — she installs the strategic muscle that lets us keep building on it."

M
Marcus L.Founder, specialty F&B

"We've worked with big agencies. Mahsa brought sharper thinking and shipped twice as fast at a fraction of the cost."

P
Priya K.Head of Marketing, AgTech

"The campaign concept stuck the landing the moment we saw it. Six months later it's still the most-engaged work in our category."

D
Dana R.Program Director, Public sector
Let's build something

Have a project in mind?

I take on a small number of engagements each quarter. Tell me about the work and I'll respond within two business days with a recommended next step.

  • Email  ·  mqadimzadeh@mq-vr.com
  • Based in  ·  Philadelphia, PA · Working with clients across Canada & the US
  • Availability  ·  Currently booking projects for Q3